Top 5 benefits of using fabric signage

 

The use of fabric as a signage substrate is rapidly increasing and there are numerous reasons why you should make the move, but if you’ve still not convinced, here are the 5 key benefits you can’t ignore:

 

  1. Fabric is lightweight

The weight of your signage impacts your budget, storage and wastage. So it’s something to think about when considering your next campaign or store opening.

 

The super lightweight nature of fabric means significant savings on freight, and fabric signage can easily be folded and stored away with for re-use. Fabric also degrades much faster than PVC based materials, meaning less environmental waste.

 

  1. Fabric delivers beautiful bold colours

Fabric printing involves dye sublimation or direct digital methods. These processes allow for vibrant colour reproduction for bold and vibrant graphics. Unlike paper and corflute, fabric can also be illuminated, create a stunning effect for internal and external signage.

 

  1. There is endless choice of substrate

There are literally hundreds of fabrics you can print on, however, they each have a purpose. Fabrics such as Matte Ex are specifically designed to deliver detailed colour output and contrast, other fabrics like Polymesh work better outdoors to circulate wind flow, or for a subtle contemporary look Cotton Canvas or Voile create a warm aesthetic.

 

  1. Fabric is versatile

Fabric signage is versatile in its applications. When teamed up with framing systems such as Reframe and Octanorm, signage can be completely customised. Fabric can be used for cubed signage, single sided and double-sided, curved, illuminated and even free standing!

 

  1. Return on investment

Fabric won’t crease or tear like other signage substrates. It will hold its shape and colour for multiple sales events, product launches or visual merchandising displays and it can even be washed!

 

Be inspired by the endless possibilities of fabric printing in retail and exhibitions, or contact AFI Branding for information or advice on how to reap the benefits of using fabric as a signage substrate.